What Does Success Mean To You?

This post goes is not like others on this blog. Instead of sharing actionable imternet marketing insights, I thought I would take some time to reflect.

It’s important because most of my clients come to me hungry for additional business and leads, and that’s great. I want my clients to be successful.

That’s why I am writing this. To find out what your definition of success is.

Success … the dictionary definition is:

‘the accomplishment of an aim or purpose.’

So then, wouldn’t it be correct to state that everything you aim to do and get done is a success?

Of course it would be.

The real question though, is how do YOU measure YOUR success?

Do you rely on the numbers?

Relying on the numbers is a tangible way to measure your success, but what is 100 good leads when you are not happy rushing around trying to give everyone the same level of service all by yourself?

Do you rely on testimonials?

Maybe you are one of those people who love what you do, and feel truly accomplished or successful when your clients are expressing their happiness?

Do you compare yourself to others?

Naturally you want your business to be a popular, have your name on the tip of everyone’s tongue and be extremely busy.  You might be thinking ‘Look at Tom, he is so popular, his billboard is everywhere and people think of him first’ but you forget to think about WHY Tom is so popular, or what he has sacrificed to be where he is.

Rather be yourself and be successful to yourself.  Does it matter that you can’t buy the latest model muscle car?  Do you really want to be so busy working that your family is neglected?

“One Man’s Ceiling is Another Man’s Floor” is a song title by Paul Simon, but think about this title for a moment.

You are the only person who can determine where your success is, and what might be a reason for great celebration to you, will only be the starting point for someone else.

Whether you focus on the smaller measures of success on a daily basis or only keep your focus on the big success at the end will determine your happiness on your path to success.

By only focusing on your main goal, when you achieve the milestones you will not celebrate or pat yourself on the back, which can lead to feeling discouraged.


Well, humans like to be praised, and even though many of us don’t do it, we NEED to praise ourselves!

Each big goal has a whole lot of little goals to get there.  This is a fact, but does it mean that you must celebrate every little goal?

No, but at least acknowledge your success in the little goals!  Celebrate the medium sized goals though as this will encourage and inspire you to keep at it!

So, then to measure your own success you need to decide for yourself what you feel is success.

Define success for yourself and then ask yourself the following three questions, plotting your journey to your success with little mini-success celebrations along the way.

  • What do you want to do?
  • Why do you want to do it?
  • How do you want to do it?

The three questions will give you the plan, the plan is your journey to success, just remember that a pat on the back for yourself is vital to keeping the excitement on your journey!

Digital Marketing Improvements – What Works Now?

Digital marketing improvements are critical to a successful campaign. Why?

Because it is very rare to hit a home run right out of the gate. Most campigns have to be honed and fine tuned over time.

To do that effectively a marketer has to see exactly what is going on with their campaigns and how people are interacting with it.

That’s why digital marketing organizations are planning to increase their web analytics budget by 60% this year.

Web analytics is critical to making digital marketing improvements that result in the ultimate success of online marketing campaigns.

Why do you need web analytics?

To measure the success of your marketing.

To understand what web visitors are doing on your site.

To see where you need to optimize more so that you can get more customers.

Web analytics help you to see not only how many people have liked your Facebook page, but how many of your Facebook followers have clicked on the links that you post about and visited your website.

Having 1000 likes is great, but having 998 of those people visiting your website and engaging in conversation with you is much better!

Each time you start a new marketing campaign you need to define the goals you have for the campaign.

Naturally your ultimate goal will be to get more business, but how are you going to get there?

Digital Marketing Improvements

  • You want to increase the amount of people interested in your business
  • You need to increase your website traffic with great content
  • You need to get more leads and phone calls

Those are all great goals … and in a few moments I am going to give you the easy steps to achieve each of these goals with your digital marketing.

Before I go into the details of how to achieve your goals you need to remember two things:

Points to Remember

  1. Marketing campaigns and the goals you set will evolve from one season to the next
  2. There are always more than one road that will lead to your goal.

You might think that all everyone is finding you through Google, but by checking on your web analytics you might see that a large percentage of your new subscribers to your newsletter came from the post you had on Facebook.

Web analytics will tell you where your customers are finding you and how they are engaging with you, using this information to boost your marketing campaigns will help you to be more successful.

How to use digital marketing and web analytics to increase your client base

Create the journey

Once you know what you want to achieve from your digital marketing campaign you can easily map out all the different routes that your potential customers will take before buying from you.

The journey needs to be exciting and informative, else you will land up losing the interest of these prospects before they become your customer.

Using web analytics to measure the success of each journey and making changes where necessary will improve your conversion rates.

Attracting Customers

The first step on any marketing journey is to attract the attention of as many new potential customers as possible.

What you use to attract attention will differ depending on your marketing campaign.  Some ideas are a contest, offer something for free or give a bit of helpful information.

Use web analytics to measure the effectiveness of your attraction tactics by monitoring how many visitors your website gets from various avenues.

Some of the most effective attraction tactics are:           

  • Search engine rankings
  • Social network posts

If your website is optimized correctly and ranking well on Google then there are a lot of people who are already interested in the products or services you provide.

If your social posts are informative and entertaining then your followers will like and share and even comment, which will make those posts visible to their friends and the friends of the friends etc., making more people see you and engage with you by clicking on the link.

Engage with your audience

Your current customers will already be engaging with you on your social networks and other platforms like email.

You want the potential customers who have been attracted to your posts to engage with you as well.

Monitoring the engagement of your potential customers with web analytics will help you to determine which posts are interesting to your new clients and which are not.

Items of engagement with web analytics are:

  • Website stats – how long are your potential customers staying on your posts?
  • Social Stats – how many shares, likes, comments and mentions are you getting?
  • Links – How many people are linking back to your website?

The last step for any marketing campaign is to convert those prospects into customers.

Converting the potential customers

You have had some great results with your web analytics on the posts you have published on your social networks.

A large percentage of people have clicked through to your website and read further.

How many of those people have gone further and given you their email address or other contact details?

The most important point for any conversion is to offer your prospects what they want at the right time.

As a bsuiness owner you probably want to rush out and make the sale right away, but if you have a prospect who has only just started thinking about making a purchase, he might not really be ready to pull out his credit card.

Think about what type of conversion you want from your marketing campaign and slowly entice your prospects to provide you with this information.

Some of the most meaningful conversions can start off really small, like giving you their email address to get the e-book.

Even those smaller conversions will become your clients if you handle them carefully.

Using web analytics to track the conversions of your prospects will help you to determine which approach is more effective for your business.

You will need to use a variety of different methods and track the results for each type of journey to see which ones are more effective.

Using web analytics gives you a clear over view of what your prospects are doing to get to your website and whether or not they are giving you their information.

With targeted posts, optimized web sites and engaging content you will quickly see how effective your efforts are by using web analytics to monitor the journey that your prospects are taking and whether or not they are giving you their information.

There are plenty of different web analytics tools available on the internet, some like Google Analytics are for free and others cost a small fee.

Make sure you have a web analytics program that is giving you the information you need in a format that you can easily understand.

How Email Marketing Can Grow Your Business

Email marketing is still the most effective way to build an audience for your business.

Yeah right! That’s why I get so many spam emails every day, which I just delete!’ is probably what you thinking right now.

Yes, there are a lot of people who believe that email is an old fashioned tool that does not work, but if you have good content and are ONLY sending to people who have ASKED for your emails, then you have a good base.

Remember, even though we live in a world where instant gratification has become the top concern and people have learned to become impatient, your inbox is more personal than a post on Facebook or Twitter.

Email is a direct line of communication which is not intrusive, people will see your email and remember why they volunteered for your newsletter, and then read it.

They might not respond to it immediately, or act on it immediately, but the emails will probably not be deleted and when they start thinking about selling their home or looking for a new home, your name will pop into their heads because you have been sending them emails regularly.

Cheaper & Eco Friendly

While you are thinking about your next marketing campaign, let’s look at some quick facts.

The Direct Marketing Association has found that email marketing provides an average ROI of 4,3%, which is higher than other types of campaigns and it works out cheaper than other campaigns because with such a high ROI, your increase in sales will pay for the campaign itself.

Email marketing is eco-friendly.  Not many people will print out an email unless they absolutely have to, the paper won’t be wasted by being thrown in the bin the next time your prospective client cleans up his or her desk!

You probably asking yourself ‘Why is email marketing still effective?’ Well, here are some quick facts that will answer your question.

Why is Email Marketing Effective?

  • Cost effective way to reach potential clients
  • Easy to build loyal followers
  • Repeated traffic with referrals and word-of-mouth
  • Easily tracked
  • Engaging your prospective clients increases your conversion rates and sales

Beating the Spam Box

How many times have you signed up for a newsletter or information and received emails that do not have any useful information in them?

None?  Well, this is because companies that are using email for marketing are using it correctly.

You need to remember that you are taking the time of your buyer or seller while they are reading your email, so make sure you don’t waste their time!

People who have signed up for your newsletter or volunteered to receive emails from you are already interested in the services you offer.

You might have home owners who are thinking about selling their homes and happened to see one of your adverts so they signed up for your newsletter.  Maybe it is a buyer that is looking for a home.

Your emails need to be informative so that you can prove to your subscribers that you are not just going to spam them with useless information that will force them to filter your emails directly to their trash bin.

3 Important Points for All Emails

  • Have an interesting subject line – you want the reader to open the email.
  • Be unique
  • Provide good information that is relevant to buyers and sellers

Although you want to increase the amount of home owners and buyers that you have as your audience, you also need to let the reader know that you are not just after their money!

Emails that link to blog posts about interesting home related topics will get your readers talking about your email, which will build up referrals.

There are plenty of different topics that you can write about.  By keeping your emails short yet friendly and informative and linking to more detailed information on your website you are engaging your prospective clients which is building up the relationship between your business and their need for your service.