Email marketing is still the most effective way to build an audience for your business.
‘Yeah right! That’s why I get so many spam emails every day, which I just delete!’ is probably what you thinking right now.
Yes, there are a lot of people who believe that email is an old fashioned tool that does not work, but if you have good content and are ONLY sending to people who have ASKED for your emails, then you have a good base.
Remember, even though we live in a world where instant gratification has become the top concern and people have learned to become impatient, your inbox is more personal than a post on Facebook or Twitter.
Email is a direct line of communication which is not intrusive, people will see your email and remember why they volunteered for your newsletter, and then read it.
They might not respond to it immediately, or act on it immediately, but the emails will probably not be deleted and when they start thinking about selling their home or looking for a new home, your name will pop into their heads because you have been sending them emails regularly.
Cheaper & Eco Friendly
While you are thinking about your next marketing campaign, let’s look at some quick facts.
The Direct Marketing Association has found that email marketing provides an average ROI of 4,3%, which is higher than other types of campaigns and it works out cheaper than other campaigns because with such a high ROI, your increase in sales will pay for the campaign itself.
Email marketing is eco-friendly. Not many people will print out an email unless they absolutely have to, the paper won’t be wasted by being thrown in the bin the next time your prospective client cleans up his or her desk!
You probably asking yourself ‘Why is email marketing still effective?’ Well, here are some quick facts that will answer your question.
Why is Email Marketing Effective?
- Cost effective way to reach potential clients
- Easy to build loyal followers
- Repeated traffic with referrals and word-of-mouth
- Easily tracked
- Engaging your prospective clients increases your conversion rates and sales
Beating the Spam Box
How many times have you signed up for a newsletter or information and received emails that do not have any useful information in them?
None? Well, this is because companies that are using email for marketing are using it correctly.
You need to remember that you are taking the time of your buyer or seller while they are reading your email, so make sure you don’t waste their time!
People who have signed up for your newsletter or volunteered to receive emails from you are already interested in the services you offer.
You might have home owners who are thinking about selling their homes and happened to see one of your adverts so they signed up for your newsletter. Maybe it is a buyer that is looking for a home.
Your emails need to be informative so that you can prove to your subscribers that you are not just going to spam them with useless information that will force them to filter your emails directly to their trash bin.
3 Important Points for All Emails
- Have an interesting subject line – you want the reader to open the email.
- Be unique
- Provide good information that is relevant to buyers and sellers
Although you want to increase the amount of home owners and buyers that you have as your audience, you also need to let the reader know that you are not just after their money!
Emails that link to blog posts about interesting home related topics will get your readers talking about your email, which will build up referrals.
There are plenty of different topics that you can write about. By keeping your emails short yet friendly and informative and linking to more detailed information on your website you are engaging your prospective clients which is building up the relationship between your business and their need for your service.