What Does Success Mean To You?

This post goes is not like others on this blog. Instead of sharing actionable imternet marketing insights, I thought I would take some time to reflect.

It’s important because most of my clients come to me hungry for additional business and leads, and that’s great. I want my clients to be successful.

That’s why I am writing this. To find out what your definition of success is.

Success … the dictionary definition is:

‘the accomplishment of an aim or purpose.’

So then, wouldn’t it be correct to state that everything you aim to do and get done is a success?

Of course it would be.

The real question though, is how do YOU measure YOUR success?

Do you rely on the numbers?

Relying on the numbers is a tangible way to measure your success, but what is 100 good leads when you are not happy rushing around trying to give everyone the same level of service all by yourself?

Do you rely on testimonials?

Maybe you are one of those people who love what you do, and feel truly accomplished or successful when your clients are expressing their happiness?

Do you compare yourself to others?

Naturally you want your business to be a popular, have your name on the tip of everyone’s tongue and be extremely busy.  You might be thinking ‘Look at Tom, he is so popular, his billboard is everywhere and people think of him first’ but you forget to think about WHY Tom is so popular, or what he has sacrificed to be where he is.

Rather be yourself and be successful to yourself.  Does it matter that you can’t buy the latest model muscle car?  Do you really want to be so busy working that your family is neglected?

“One Man’s Ceiling is Another Man’s Floor” is a song title by Paul Simon, but think about this title for a moment.

You are the only person who can determine where your success is, and what might be a reason for great celebration to you, will only be the starting point for someone else.

Whether you focus on the smaller measures of success on a daily basis or only keep your focus on the big success at the end will determine your happiness on your path to success.

By only focusing on your main goal, when you achieve the milestones you will not celebrate or pat yourself on the back, which can lead to feeling discouraged.


Well, humans like to be praised, and even though many of us don’t do it, we NEED to praise ourselves!

Each big goal has a whole lot of little goals to get there.  This is a fact, but does it mean that you must celebrate every little goal?

No, but at least acknowledge your success in the little goals!  Celebrate the medium sized goals though as this will encourage and inspire you to keep at it!

So, then to measure your own success you need to decide for yourself what you feel is success.

Define success for yourself and then ask yourself the following three questions, plotting your journey to your success with little mini-success celebrations along the way.

  • What do you want to do?
  • Why do you want to do it?
  • How do you want to do it?

The three questions will give you the plan, the plan is your journey to success, just remember that a pat on the back for yourself is vital to keeping the excitement on your journey!

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